Why digitisation is important for coaching classes?


Tutorial centres across India are using digital tools and apps to create seamless systems to teach and conduct exams.

Go digital. That’s what the government, and everyone around us, is saying these days. The education sector is as much a part of this digitisation, as are the banking, finance and other services sectors.

According to a report by the Internet and Mobile Association of India and market research firm IMRB International, the number of Internet users in India was expected to reach
450-465 million by June 2017. This would mean an increase of 4-8% from 432 million in December 2016. With this huge available market, almost all service providers are
going digital.

The 2011 Census said that the number of students in India was 315 million. This makes India the largest student body in the world. Now imagine if only a portion of this student community has access to the Internet, what a huge pool that would be to tap for
digital education.

While several companies are still struggling to find their digital footing, a few have adopted new measures for smooth management and to increase profits. Walt Disney India, for example, claims work efficiency increased after they initiated digitisation. According to sources within the company, physical tapes had to be earlier couriered to the Noida facility for translation activities. The process became faster and error-free after they started transferring the content using a fiber network.

Kodak, on the other hand, failed to market the new technology despite inventing the first digital camera in 1975. They held back at an age when digital products were changing the market. The result: an irreparable damage to the brand.

However, when it comes to education, there are people who feel digitisation reduces human interaction, an intrinsic part of a student-teacher relationship. But coaching centres that have already gone digital have a different story to tell.

“Choosing Proctur was one of the best decisions I made. I can now focus on my teaching yet also reach wider audiences easily. And all this was made possible by an app, which I can access on my phone from any location. It is a boon for students and parents; the app keeps them posted of performance and improvement parameters,” CA Sagar Desai, owner/partner, UWILL Classes (Vadodara), says.

“I never imagined going digital would be this easy. It has also made a huge impact on overall productivity,” Desai says.

Classroom assistants  

If you think digital education only means ease of studying from the comfort of home thanks to video-recorded lectures, think again. Coaching classes are now upping their game and bringing various facilities to their students through special apps. These niche apps, created by market leaders such as Proctur, help coaching centres manage database of students and assess their day-to-day performances.

The moment a student registers himself/herself, the app connects him/her to the coaching centre. The tutorial centre can then rely on the app to automate, manage and maintain the student’s database. Fee structures and schedules, examination dates and regular performance assessment of students can also be managed easily.

These smart tools help guardians keep track of tests and grades, and understand how wards can perform better. Examinations, both online and offline, can be conducted easily as and when the teacher deems necessary.

The benefits

  • Since the role played by the teacher has become more dynamic than ever before, the digital apps help them stay on top of their game.
  • Students can choose the day and time for lessons and tests, which helps them balance studies and extra curricular activities.
  • These apps connect students to teachers beyond the conventional classroom hours.
  • Just before or during exams, students can access past lectures through the apps.

The role of Proctur

One must remember that in order to reach out to the GenNext, one has to adopt dynamic methods that appeal to them. This is where brands such as Proctur play a very useful role to iron out the initial difficulties of adopting digital teaching tools. Proctur strives to provide customised technology solutions that are suited for both big coaching houses (with multiple centres) and smaller setups.

“We aim to reduce the gap between large and smaller institutions when it comes to using technology. We would like to digitally equip educators with easy-to-use and affordable solutions that result in better learning outcome,” Nishant Agarwal, CEO of Proctur, says.

Launched in August 2015, Proctur has already partnered with over 400+ coaching institutions in over 50 cities across India. The brand aims to become the leading service platform that brings innovation in advanced education.